Have you ever wondered where beauty comes from? We only found it out listening to the fashion designers Francesco Paolo Salerno and Raquel Balencia when they arrived at our agency.
Together they created the new haute couture brand called Salerno Balencia, for which we designed the logo and curated the entire branding project. The discovery of a world in which artisanship and attention to details are the focus, has inspired our work.
With the same mastery of craftsmen, we wanted to create a logotype with delicate, unique and timeless style. The simplicity and elegance of the forms hide obsessive attention. We gave a precious allure to the logo, through the creation of a character that depicts “grace” and the choice of colors with added metallic powder puff in pink lettering.
The collaboration, for the realization of the catalog, with an internationally renowned photographer as Joseph Cardo, then added a plus, vital to the image of the brand, enriching it with ethereal charm.
We are in Milan for the official presentation of “The Light Every Woman Deserves” the new collection of Salerno Balencia.
Yes. Beauty begins here.