Maggipinto Agency and Primadonna Collection, together again for a whole integrated communication project. The 2014 Fall Winter collection is celebrated through a new ad campaign published on all the top fashion magazines, beside a complete communication set and retail materials.

Lancaster x Dodo

Working on such a brand, a world leader, is a fascinating challenge. Managing an international project reaching the best success gives us the greatest satisfaction, thanks to an efficient teamwork.

In this 2014 action, we wanted to bring the brand back home, making Milano speak of italian style trough beautifully crafted images of fashion and elite feeling.

In fact, after years of shootings around the globe, we thought it was time to feel again that nice sensation of the starting point of Primadonna success: Italy, and ultimately, Milano. So we see our international models enjoying the city as the heart of fashion, discovering the beauty of Milano, by day and by night.

Great attention has been dedicated in choosing the shooting locations ad organising the whole operation, starting with a tough selection for the right girl models. Then, a great team was able to optimise all the efforts in order to achieve the maximum results.

The Primadonna Collection project goes far beyond the shooting for a collection campaign. Knowledge of the business, strategical skills and creative direction are just few of the factors needed for developing an all-round project that is planned to efficiently grow, further increasing the brand awareness within the complex global landscape of fashion.

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This is a route through women’s culture and through the whole world, that represents an exciting challenge for us. Emphasising and strengthening the Primadonna style: we are proud to be back to this big family, a leading brand that makes the difference celebrating womens’ love for life.