Lancaster Italy was born in 1992 from an idea of its founder Alfredo Giovine, who wanted to bring to the rest of the world luxury goods with the italian value. After more than twenty years the brand needed to be updated, in order to increase its strength facing the future.
Maggipinto Agency took the challenge and accomplished the project of the Lancaster rebranding. The new logo has been completely redesigned, with a specially designed typography and a new symbol based on the previous shield, to express strength and nobility. At its core, the identification of tangible passage of time: an hourglass that marks the rhythm of life, and that becomes the initial letter of the brand. The colour of the original Logo has been modified to become slightly darker, to express confidence and brand awareness in a more elegant way.