YOO NEIK: KOREA MEETS ITALY AND FALLS IN LOVE.

Yoo Neik - photo -maggipinto agency  sound music brand project

From the video “Calling Out” 유내익 – 부른다, to the creation of the graphic design of the last EP by the Korean singer Yoo Neik , we present a project that has marked an important stage in the collaboration between our Italian offices and that of Seoul.

YOO NEIK - MAGGIPINTO AGENCY - BRANDING - SOUND CD

YOO NEIK - MAGGIPINTO AGENCY - BRANDING - SOUND CD2

The video, shot in Lecce together with top model Raquel Balencia, sees the direction of photographer Joseph Cardo and the creative direction of Maggipinto Agency. The video-clip, broadcast on Korean TV, tells the story of the love born during a photo shooting. We don’t anticipate anything about the end, and we invite you to watch the video on our Youtube channel.

Backstage NeIke yoo - Maggipinto Agency - Sound -music - brand

YOO NEIK - MAGGIPINTO AGENCY - BRANDING - SOUND CD03

YOO NEIK - MAGGIPINTO AGENCY - BRANDING - SOUND CD 04

CREDITS VIDEOCLIP

Produced By · Maggipinto Agency / GROUNDstudio/ Ryu Company

Art Director · Giovanni Maggipinto

Music Video Directed by · Joseph Cardo – Photographer/Official

Raquel Balencia Official Dressed by · Francesco Paolo Salerno

Yoo Neik dressed by · Business (Bisceglie)

Italia/Korea coordinator · In-Mo Jeong

1st Assistant · Carmine Sardaro

Camera Operator · Daniele Cardone

Video Assistant · Giuseppe Doronzo

Steady Cam · Antonio Corvasce

Hair Stylist · Henzo Lorusso

Make-up Artist · Barbara Pastore

PR/ Press Office · Valentina Basile

 

TEAM MAGGIPINTO AGENCY JOSEPH CARDO RAQUEL BALENCIA BARBARA PASTORE YOO NEIK

LANCASTER ITALY

lancaster-blog

Lancaster Italy was born in 1992 from an idea of its founder Alfredo Giovine, who wanted to bring to the rest of the world luxury goods with the italian value. After more than twenty years the brand needed to be updated, in order to increase its strength facing the future.

Maggipinto Agency took the challenge and accomplished the project of the Lancaster rebranding. The new logo has been completely redesigned, with a specially designed typography and a new symbol based on the previous shield, to express strength and nobility. At its core, the identification of tangible passage of time: an hourglass that marks the rhythm of life, and that becomes the initial letter of the brand. The colour of the original Logo has been modified to become slightly darker, to express confidence and brand awareness in a more elegant way.

Lancaster x Dodo