YOO NEIK: KOREA MEETS ITALY AND FALLS IN LOVE.

Yoo Neik - photo -maggipinto agency  sound music brand project

From the video “Calling Out” 유내익 – 부른다, to the creation of the graphic design of the last EP by the Korean singer Yoo Neik , we present a project that has marked an important stage in the collaboration between our Italian offices and that of Seoul.

YOO NEIK - MAGGIPINTO AGENCY - BRANDING - SOUND CD

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The video, shot in Lecce together with top model Raquel Balencia, sees the direction of photographer Joseph Cardo and the creative direction of Maggipinto Agency. The video-clip, broadcast on Korean TV, tells the story of the love born during a photo shooting. We don’t anticipate anything about the end, and we invite you to watch the video on our Youtube channel.

Backstage NeIke yoo - Maggipinto Agency - Sound -music - brand

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CREDITS VIDEOCLIP

Produced By · Maggipinto Agency / GROUNDstudio/ Ryu Company

Art Director · Giovanni Maggipinto

Music Video Directed by · Joseph Cardo – Photographer/Official

Raquel Balencia Official Dressed by · Francesco Paolo Salerno

Yoo Neik dressed by · Business (Bisceglie)

Italia/Korea coordinator · In-Mo Jeong

1st Assistant · Carmine Sardaro

Camera Operator · Daniele Cardone

Video Assistant · Giuseppe Doronzo

Steady Cam · Antonio Corvasce

Hair Stylist · Henzo Lorusso

Make-up Artist · Barbara Pastore

PR/ Press Office · Valentina Basile

 

TEAM MAGGIPINTO AGENCY JOSEPH CARDO RAQUEL BALENCIA BARBARA PASTORE YOO NEIK

BPPB – BANCA POPOLARE DI PUGLIA E BASILICATA

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Maggipinto Agency created the new advertising campaign for one of the most important bank networks in Italy: it’s now on air.

The creative concept, which is developed over a brand awareness phase and a capital increase one, shows the relationship between people and the bank, as a crucial factor at the base of the economical growth and development. In fact, the visual subject is a pair of hands as expression of work and work values: they generate the growth of the economy, shown in a technological graphic curve raising, that also embodies the concept of innovation based on people’s traditions.

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People’s work generates value, generates growth. The Banca Popolare di Puglia e Basilicata, strongly based on local cultures, promotes the importance of people for becoming stronger and therefore able to support them back.

The campaign has been planned over a complete range of media: print ads in the most popular newspapers and magazines, billboards, web, social, radio and television.

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