NICK THE NIGHTFLY: EXPLOSIVE ENERGY APPLIED TO MUSIC.

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We met in May to show him our creative solutions to a very special brief; and today, here there is the result: ENJOY THE MUSIC, the new compilation of Nick the Nightfly!

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A completely new logo and artwork signed by Maggipinto Agency, for the historical voice of Monte Carlo Nights. Explosive and renewed energy, and a unique brand that will accompany him in all his musical adventures from now on.

nick the nightfly - maggipinto agency - sony music - enjoy the music - cd front

For us it was fundamental that the design of the new logo would lead to the creation of a logotype that strongly reflected the identity of the Scottish crooner, friend and client of our agency. The symbol chosen it’s the exact graphical representation of a versatile artist with unmistakable traits.

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Moreover, collaborating with Sony Music for the realization of concept and design for the new album, was extremely stimulating.

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Enjoy. Listen to good music.

COMBIVOX: PIONEERING SPIRIT, VANGUARD AND SAFETY.

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If a smile is worth a thousand words, what is the value of an incisive and rigorous image? That’s what we wondered approaching the work of rebranding and corporate identity for Combivox. We had confirmation of the importance of creative design of a coordinated image is important for a client strategy.

It was exciting to take this path with Combivox , historical account of our agency and national leader in the field of video surveillance, home automation and alarm systems.
The twenty-year collaboration has allowed us to plan strategically and in synergy with the corporate marketing department, the evolution of a brand synonymous with innovation and cutting-edge.

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combivox-storia_logo- maggipinto agency- rebrandingThe result of this collaboration has led Combivox on the podium of the A & S Italy Advertising Award 2013 and reward them as a company that has been able to promote its brand by conceiving a campaign of direct and effective communication.

The rebranding project for Combivox and the new visual identity passed by the redesign of the logo, to the set of correspondence; printed presentation, website, visual and textual content.

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The communication strategic objective was to gradually add a brand-oriented approach to the product-oriented direction, used until then confirming the will to broaden the focus also on brand equity.

This has been our strategic response to the marketing goal aimed at widening the target audience and elevating the positioning of the brand, communicating in a simpler and direct way, the benefits of the brand.

Combivox promises protection to 360 ° providing high technology products, ease of use and peace of mind for the end customer. The concept of “Peace of Mind” has guided this step creating “Enjoy life, safely”, emotional payoff with a user-friendly tone that confirms the strategic direction.

The communication becomes more familiar, simple and effective and is oriented to a wider target audience comprising installers and end customers.

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From a design point of view, the new logo is an evolution of the previous version, but less aggressive and lighter to be modern and user-friendly. The image remains solid in its historical values but is projected towards a more cutting edge future, following market trends.

The red color was chosen because it directly associated with a mouth: important reference to the pioneering spirit of the company, which has first invented and produced ECUs speakers. The color was then maintained to provide continuity in the design.

What about Mister Combivox? New adventures await him in 2015, in a new, more realistic version. To be continued…

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LANCASTER ITALY

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Lancaster Italy was born in 1992 from an idea of its founder Alfredo Giovine, who wanted to bring to the rest of the world luxury goods with the italian value. After more than twenty years the brand needed to be updated, in order to increase its strength facing the future.

Maggipinto Agency took the challenge and accomplished the project of the Lancaster rebranding. The new logo has been completely redesigned, with a specially designed typography and a new symbol based on the previous shield, to express strength and nobility. At its core, the identification of tangible passage of time: an hourglass that marks the rhythm of life, and that becomes the initial letter of the brand. The colour of the original Logo has been modified to become slightly darker, to express confidence and brand awareness in a more elegant way.

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