Maggipinto Agency created the new advertising campaign for one of the most important bank networks in Italy: it’s now on air.
The creative concept, which is developed over a brand awareness phase and a capital increase one, shows the relationship between people and the bank, as a crucial factor at the base of the economical growth and development. In fact, the visual subject is a pair of hands as expression of work and work values: they generate the growth of the economy, shown in a technological graphic curve raising, that also embodies the concept of innovation based on people’s traditions.
People’s work generates value, generates growth. The Banca Popolare di Puglia e Basilicata, strongly based on local cultures, promotes the importance of people for becoming stronger and therefore able to support them back.
The campaign has been planned over a complete range of media: print ads in the most popular newspapers and magazines, billboards, web, social, radio and television.