From the video “Calling Out” 유내익 – 부른다, to the creation of the graphic design of the last EP by the Korean singer Yoo Neik , we present a project that has marked an important stage in the collaboration between our Italian offices and that of Seoul.
The video, shot in Lecce together with top model Raquel Balencia, sees the direction of photographer Joseph Cardo and the creative direction of Maggipinto Agency. The video-clip, broadcast on Korean TV, tells the story of the love born during a photo shooting. We don’t anticipate anything about the end, and we invite you to watch the video on our Youtube channel.
Produced By · Maggipinto Agency / GROUNDstudio/ Ryu Company
Art Director · Giovanni Maggipinto
Music Video Directed by · Joseph Cardo – Photographer/Official
Raquel Balencia Official Dressed by · Francesco Paolo Salerno
Yoo Neik dressed by · Business (Bisceglie)
Italia/Korea coordinator · In-Mo Jeong
1st Assistant · Carmine Sardaro
Camera Operator · Daniele Cardone
Video Assistant · Giuseppe Doronzo
Steady Cam · Antonio Corvasce
Hair Stylist · Henzo Lorusso
Make-up Artist · Barbara Pastore
PR/ Press Office · Valentina Basile
Maggipinto Agency created the new advertising campaign for one of the most important bank networks in Italy: it’s now on air.
The creative concept, which is developed over a brand awareness phase and a capital increase one, shows the relationship between people and the bank, as a crucial factor at the base of the economical growth and development. In fact, the visual subject is a pair of hands as expression of work and work values: they generate the growth of the economy, shown in a technological graphic curve raising, that also embodies the concept of innovation based on people’s traditions.
People’s work generates value, generates growth. The Banca Popolare di Puglia e Basilicata, strongly based on local cultures, promotes the importance of people for becoming stronger and therefore able to support them back.
The campaign has been planned over a complete range of media: print ads in the most popular newspapers and magazines, billboards, web, social, radio and television.
The BOSCH factory in Bari employs approximately 2,000 employees and works from the early 90s in the location that became famous for designing and manufacturing the diesel fuel injection pump for Common Rail engines. In 2014, the company has redefined its vision and instructed Maggipinto Agency to represent BOSH graphically, in order to optimize the internal communication and make the productivity more efficient. The result is an impactful infographic, in perfect harmony with the guidelines of the brand, which is inspired by the concepts of movement and creation: a turbine that produces energy and, by creating power can move efficiently and effectively the engine.
The headquarter of Bari, center pin and productive pivot, it’s the nucleus from which the company develops the three macro strategic areas: partners, products and profitability. Values and objectives are the starting point of reference in order to motivate the most important asset for the company: people.