How to add a brand-oriented approach to the product-oriented direction, used until then? How can Combivox talk to a wider audience, including installers and end-customers?
The twenty-year collaboration with this customer has allowed us to plan strategically and in synergy with the corporate marketing department.
The communication becomes more familiar, simple and effective and is oriented to a wider target audience comprising installers and end customers. The emotional payoff ENJOY LIFE, SAFELY with a user-friendly tone, confirms the strategic direction.