NICK THE NIGHTFLY: EXPLOSIVE ENERGY APPLIED TO MUSIC.

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We met in May to show him our creative solutions to a very special brief; and today, here there is the result: ENJOY THE MUSIC, the new compilation of Nick the Nightfly!

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A completely new logo and artwork signed by Maggipinto Agency, for the historical voice of Monte Carlo Nights. Explosive and renewed energy, and a unique brand that will accompany him in all his musical adventures from now on.

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For us it was fundamental that the design of the new logo would lead to the creation of a logotype that strongly reflected the identity of the Scottish crooner, friend and client of our agency. The symbol chosen it’s the exact graphical representation of a versatile artist with unmistakable traits.

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Moreover, collaborating with Sony Music for the realization of concept and design for the new album, was extremely stimulating.

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Enjoy. Listen to good music.

COMBIVOX: PIONEERING SPIRIT, VANGUARD AND SAFETY.

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If a smile is worth a thousand words, what is the value of an incisive and rigorous image? That’s what we wondered approaching the work of rebranding and corporate identity for Combivox. We had confirmation of the importance of creative design of a coordinated image is important for a client strategy.

It was exciting to take this path with Combivox , historical account of our agency and national leader in the field of video surveillance, home automation and alarm systems.
The twenty-year collaboration has allowed us to plan strategically and in synergy with the corporate marketing department, the evolution of a brand synonymous with innovation and cutting-edge.

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combivox-storia_logo- maggipinto agency- rebrandingThe result of this collaboration has led Combivox on the podium of the A & S Italy Advertising Award 2013 and reward them as a company that has been able to promote its brand by conceiving a campaign of direct and effective communication.

The rebranding project for Combivox and the new visual identity passed by the redesign of the logo, to the set of correspondence; printed presentation, website, visual and textual content.

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The communication strategic objective was to gradually add a brand-oriented approach to the product-oriented direction, used until then confirming the will to broaden the focus also on brand equity.

This has been our strategic response to the marketing goal aimed at widening the target audience and elevating the positioning of the brand, communicating in a simpler and direct way, the benefits of the brand.

Combivox promises protection to 360 ° providing high technology products, ease of use and peace of mind for the end customer. The concept of “Peace of Mind” has guided this step creating “Enjoy life, safely”, emotional payoff with a user-friendly tone that confirms the strategic direction.

The communication becomes more familiar, simple and effective and is oriented to a wider target audience comprising installers and end customers.

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From a design point of view, the new logo is an evolution of the previous version, but less aggressive and lighter to be modern and user-friendly. The image remains solid in its historical values but is projected towards a more cutting edge future, following market trends.

The red color was chosen because it directly associated with a mouth: important reference to the pioneering spirit of the company, which has first invented and produced ECUs speakers. The color was then maintained to provide continuity in the design.

What about Mister Combivox? New adventures await him in 2015, in a new, more realistic version. To be continued…

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SALERNO BALENCIA : THE LIGHT EVERY WOMAN DESERVES

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Have you ever wondered where beauty comes from? We only found it out listening to the fashion designers Francesco Paolo Salerno and Raquel Balencia when they arrived at our agency.

Together they created the new haute couture brand called Salerno Balencia, for which we designed the logo and curated the entire branding project. The discovery of a world in which artisanship and attention to details are the focus, has inspired our work.

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With the same mastery of craftsmen, we wanted to create a logotype with delicate, unique and timeless style. The simplicity and elegance of the forms hide obsessive attention. We gave a precious allure to the logo, through the creation of a character that depicts “grace” and the choice of colors with added metallic powder puff in pink lettering.

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The collaboration, for the realization of the catalog, with an internationally renowned photographer as Joseph Cardo, then added a plus, vital to the image of the brand, enriching it with ethereal charm.

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We are in Milan for the official presentation of “The Light Every Woman Deserves” the new collection of Salerno Balencia.
Yes. Beauty begins here.

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Vivai Lavermicocca

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Lavermicocca nursery is one of those clients with whom there is synergy of thought and whose openness towards any type of creative concept, pushes us to work without boundaries. Designing and interpreting the green without violating it, it’s their prerogative. Lavermicocca Gardenig & Design is an Apulian reality, with potential, ambition and professionalism, able to compete well with national players.

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The collaboration with our agency began about a year ago. Strategic consulting and creative offer for this client, started with the redesign of the company logo; continued with the creation of a brand identity clear and univocal; then translated into a new website; and still continue with the implementation of Adv campaigns, and in general with all the integrated communication actions implemented by the company.

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We invite you to visit their new Garden Center and discover the entire creative project carried out by our Agency.

NATASHA DI LEO

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How to give a unique and distinguishable brand identity to an emerging fashion designer? Which solution makes a brand original in the fashion world? We gave answers to these questions by building a strong brand identity for Natasha Di Leo.

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For this integrated branding project, started with the creation of naming and logo, we created a unique image that reflected the mood of the designer, enriched with creative recognisable pluses.

A minimalist structure of lines distinguishes a logo charmingly strong and sophisticated. We worked on geometric cuts that looked not too aggressive, and at the same time, were able to retain an elegant and resolute character.

MERCATIA: THE MADE IN ITALY IN THE WORLD

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Mercatia is an Italian start-up that wants to be a valuable commercial intermediary between the domestic and the global market, positioning itself as “problem solver” for companies that want to expand their business across borders.

The branding project involved the creation of logo, naming and payoff and describes a reality from a vocation that is absolutely Italian. A bridge towards internationalization; an efficient network between companies; a reality with an overview of the global market: these are the elements that guided the choice of logotype and symbol, giving the payoff the task of explaining the company’s mission.

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The graphic design encloses in the blue chosen, the Italian entrepreneurial vocation, enhancing the national color. The symbol, an ‘M’ crossed by a semi-circular section, resumes between the concept of the horizon, the globe and the bridge.
The naming, a Greek-Italian neologism, underlines the importance of the “Made in Italy” in the world.

PARETO WORKS: KOREA EFFECT IN ACTION

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The new brand identity and the latest film produced by Pareto Works were presented at the last edition of Busan International Film Festival. Pareto Works, Korean production company, has chosen our office in Seoul to develop a branding project through the creation of a new logo. We were there, in our second home, to attend one of the biggest events in the Asian film scene, and this has given us so much satisfaction and emotion.

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What was our creative inspiration? The mission of our client and the explicit reference to its name inspired us. Pareto Works is an important and reliable company, and its name honors one of the most important economists of the history. Departing from here, we started designing.

The logotype used for the graphics is a continuous line that forms a monogram of the company name’s initials ‘PW’, and it’s based on the concept of ‘Pareto efficiency’: by showing how the intersection of two curves can produce a perfect allocation of resources. An imaginary shield, positive symbol of strength and nobility, becomes the perimeter of the monogram to give authoritative look to the entire image and expresses the value offered by the company.

Primadonna Collection: Choose Your Style, Feel Fashionable

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Maggipinto Agency and Primadonna Collection, together again for a whole integrated communication project. The 2014 Fall Winter collection is celebrated through a new ad campaign published on all the top fashion magazines, beside a complete communication set and retail materials.

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Working on such a brand, a world leader, is a fascinating challenge. Managing an international project reaching the best success gives us the greatest satisfaction, thanks to an efficient teamwork.

In this 2014 action, we wanted to bring the brand back home, making Milano speak of italian style trough beautifully crafted images of fashion and elite feeling.

In fact, after years of shootings around the globe, we thought it was time to feel again that nice sensation of the starting point of Primadonna success: Italy, and ultimately, Milano. So we see our international models enjoying the city as the heart of fashion, discovering the beauty of Milano, by day and by night.

Great attention has been dedicated in choosing the shooting locations ad organising the whole operation, starting with a tough selection for the right girl models. Then, a great team was able to optimise all the efforts in order to achieve the maximum results.

The Primadonna Collection project goes far beyond the shooting for a collection campaign. Knowledge of the business, strategical skills and creative direction are just few of the factors needed for developing an all-round project that is planned to efficiently grow, further increasing the brand awareness within the complex global landscape of fashion.

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This is a route through women’s culture and through the whole world, that represents an exciting challenge for us. Emphasising and strengthening the Primadonna style: we are proud to be back to this big family, a leading brand that makes the difference celebrating womens’ love for life.

LANCASTER ITALY

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Lancaster Italy was born in 1992 from an idea of its founder Alfredo Giovine, who wanted to bring to the rest of the world luxury goods with the italian value. After more than twenty years the brand needed to be updated, in order to increase its strength facing the future.

Maggipinto Agency took the challenge and accomplished the project of the Lancaster rebranding. The new logo has been completely redesigned, with a specially designed typography and a new symbol based on the previous shield, to express strength and nobility. At its core, the identification of tangible passage of time: an hourglass that marks the rhythm of life, and that becomes the initial letter of the brand. The colour of the original Logo has been modified to become slightly darker, to express confidence and brand awareness in a more elegant way.

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BPPB – BANCA POPOLARE DI PUGLIA E BASILICATA

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Maggipinto Agency created the new advertising campaign for one of the most important bank networks in Italy: it’s now on air.

The creative concept, which is developed over a brand awareness phase and a capital increase one, shows the relationship between people and the bank, as a crucial factor at the base of the economical growth and development. In fact, the visual subject is a pair of hands as expression of work and work values: they generate the growth of the economy, shown in a technological graphic curve raising, that also embodies the concept of innovation based on people’s traditions.

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People’s work generates value, generates growth. The Banca Popolare di Puglia e Basilicata, strongly based on local cultures, promotes the importance of people for becoming stronger and therefore able to support them back.

The campaign has been planned over a complete range of media: print ads in the most popular newspapers and magazines, billboards, web, social, radio and television.

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