primadonna-blog

Primadonna Collection: Choose Your Style, Feel Fashionable

Maggipinto Agency and Primadonna Collection, together again for a whole integrated communication project. The 2014 Fall Winter collection is celebrated through a new ad campaign published on all the top fashion magazines, beside a complete communication set and retail materials.

Lancaster x Dodo

Working on such a brand, a world leader, is a fascinating challenge. Managing an international project reaching the best success gives us the greatest satisfaction, thanks to an efficient teamwork.

In this 2014 action, we wanted to bring the brand back home, making Milano speak of italian style trough beautifully crafted images of fashion and elite feeling.

In fact, after years of shootings around the globe, we thought it was time to feel again that nice sensation of the starting point of Primadonna success: Italy, and ultimately, Milano. So we see our international models enjoying the city as the heart of fashion, discovering the beauty of Milano, by day and by night.

Great attention has been dedicated in choosing the shooting locations ad organising the whole operation, starting with a tough selection for the right girl models. Then, a great team was able to optimise all the efforts in order to achieve the maximum results.

The Primadonna Collection project goes far beyond the shooting for a collection campaign. Knowledge of the business, strategical skills and creative direction are just few of the factors needed for developing an all-round project that is planned to efficiently grow, further increasing the brand awareness within the complex global landscape of fashion.

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This is a route through women’s culture and through the whole world, that represents an exciting challenge for us. Emphasising and strengthening the Primadonna style: we are proud to be back to this big family, a leading brand that makes the difference celebrating womens’ love for life.

lancaster-blog

LANCASTER ITALY

Lancaster Italy was born in 1992 from an idea of its founder Alfredo Giovine, who wanted to bring to the rest of the world luxury goods with the italian value. After more than twenty years the brand needed to be updated, in order to increase its strength facing the future.

Maggipinto Agency took the challenge and accomplished the project of the Lancaster rebranding. The new logo has been completely redesigned, with a specially designed typography and a new symbol based on the previous shield, to express strength and nobility. At its core, the identification of tangible passage of time: an hourglass that marks the rhythm of life, and that becomes the initial letter of the brand. The colour of the original Logo has been modified to become slightly darker, to express confidence and brand awareness in a more elegant way.

Lancaster x Dodo

BPPB-BLOG

BPPB – BANCA POPOLARE DI PUGLIA E BASILICATA

Maggipinto Agency created the new advertising campaign for one of the most important bank networks in Italy: it’s now on air.

The creative concept, which is developed over a brand awareness phase and a capital increase one, shows the relationship between people and the bank, as a crucial factor at the base of the economical growth and development. In fact, the visual subject is a pair of hands as expression of work and work values: they generate the growth of the economy, shown in a technological graphic curve raising, that also embodies the concept of innovation based on people’s traditions.

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People’s work generates value, generates growth. The Banca Popolare di Puglia e Basilicata, strongly based on local cultures, promotes the importance of people for becoming stronger and therefore able to support them back.

The campaign has been planned over a complete range of media: print ads in the most popular newspapers and magazines, billboards, web, social, radio and television.

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bosh-blog

BOSCH: BETWEEN TRADITION AND INNOVATION

The BOSCH factory in Bari employs approximately 2,000 employees and works from the early 90s in the location that became famous for designing and manufacturing the diesel fuel injection pump for Common Rail engines. In 2014, the company has redefined its vision and instructed Maggipinto Agency to represent BOSH graphically, in order to optimize the internal communication and make the productivity more efficient. The result is an impactful infographic, in perfect harmony with the guidelines of the brand, which is inspired by the concepts of movement and creation: a turbine that produces energy and, by creating power can move efficiently and effectively the engine.

The headquarter of Bari, center pin and productive pivot, it’s the nucleus from which the company develops the three macro strategic areas: partners, products and profitability. Values ​​and objectives are the starting point of reference in order to motivate the most important asset for the company: people.
 

bosh_infographic

salonemilanoslide

Milano Experience: tutto in 36 ore. Dal Salone al Fuori Salone.

Sono spinto dalla mia curiosità per le cose. Quindi guardo e se c’è qualcosa in cui inciampo mi fermo, rifletto, osservo. Non ho parametri fissi, perché non ho pregiudizi e non ho preclusioni.

A.B. Oliva Fuorisalone 2014 Milano

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Con questo stesso spirito abbiamo percorso le strade animate di una Milano stracolma di Design. Con animo curioso e attento, abbiamo visitato i distretti del Fuorisalone alla ricerca di ispirazione e nuove tendenze e con professionalità e passione abbiamo seguito alcuni dei nostri clienti presenti all’evento.

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Abbiamo immaginato e avuto la sensazione di essere altrove, in un luogo in cui il design chiude gli occhi discostandosi per un momento dalle urgenze di una quotidianità sempre più frenetica e complessa per avvicinarsi alla natura e ad un mondo ideale dove è più facile trovare e apprezzare l’essenza delle cose.

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Dalla tradizione all’innovazione, dall’artigianilità all’industriale, dall’immateriale al materico vi raccontiamo la storia di un microviaggio di 36 ore che ci ha portato al limite tra funzionalità ed emozione in una cornice a tratti surreale e entusiasmante.

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Questa è una storia fatta di incontri con persone speciali e menti creative, di incursioni nel mondo per osservare e capire cosa accade e cosa accadrà nel panorama del design.

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La Milano design week ha chiuso i battenti. Destreggiarsi tra i quasi mille eventi disseminati per la città, non è stato facile. Vorresti sdoppiarti, avere il dono dell’ubiquità e magari anche una macchina del tempo.

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Vorresti fotografare ogni oggetto strano, partecipare ad ogni evento e collezionare ogni gadget che riesci a mettere in borsa.

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Procediamo con ordine, però. 36 ore per Milano, 36 ore sono pochissime per vedere tutto, quindi abbiamo focalizzato la nostra attenzione su due dei distretti del Fuorisalone, Tortona Around Design e Brera Design District e sull’evento ufficiale Salone del Mobile in Fiera.

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Ci prenderemo esattamente il tempo impiegato per vivere questa esperienza: 36 ore per raccontarvi tutto. Inizia il countdown….

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